Bulk SMSes are an effective way of promoting a companys, products, services and marketing campaigns through SMS. This facility is mainly used to send large number of SMS. It follows a particular bandwidth limitation and channel for delivering message to multiple people. It sends instant alerts to the bulk SMS sender through delivery report. The target audience as well as the list of recipients is decided by the sender. This cost-effective and affordable medium of promoting a product or advertising the same, has given rise to the number of companies and organizations opting for such cheap bulk SMS service.